SR*
Strategic & Inclusive
Product Designer.
Designing & building tools to empower MSMEs and Enterprise Solutions
I’m a generalist product designer with leadership experience in digital transformation, driving UX maturity and fostering client-led thinking across enterprise industries. In our pixel-imperfect reality, I advocate for ethical design &
its impact on both people and creators.
Featured Projects.
Projects range from 2023 - Present
01. Amazon : Order & Warehouse Management System
Most recently, I was Lead Product Designer I worked for Amazon SmartCommerce, where I led the development of design principles and streamlined key features like shipping, returns, inventory management and WhatsApp Business integration. I guided the end-to-end Seller & User Experience, helping shape the entire product flow from strategy to execution, while working closely with cross-functional teams to ensure alignment and drive impactful results.
02. JLL Tech
I contributed to the design of a portfolio optimisation suite. I contributed to end-to-end product development, ensuring actionable insights and seamless experiences to support data-driven real estate decisions.
03. Decision Point : Revenue & Growth Management
I worked on designing an RGM (Revenue Growth Management) tool, focusing on optimizing pricing, promotions, and product mix strategies. As the Sr. Designer, I lfacilitated the design of intuitive dashboards that provided actionable insights for businesses, streamlining data visualization and decision-making processes to drive revenue growth and operational efficiency.
04. Onboarding & Growth Strategy for a Micro-lending Product
I worked towards streamline financial accessibility through both UI & strategical interventions. The project involved crafting user-centered solutions that enhanced navigation and engagement, addressing core user and business needs.
Strategy.
I help translate business strategy into product roadmaps by facilitating collaborative, in-depth conversations with stakeholders from different domains.
Here is a glimpse of some of the design thinking workshops I have led to uncover answers to challenging problems and inform product vision
01. Product Discovery & Ideation
I diagnose problems and identify opportunities by digging into insights and building upon others' knowledge especially during product discovery.
02. Defining the Design Principles & System
As the Lead Designer at HumanX, I led a workshop alongside the PMs and tech team of Amazon to understand the voice of the users, design & experience to define the guiding principles & subsequent launch of design system.
03. Conversion Rate Optimisation
Spearheaded in collaboration with the Product & GTM team to come up with different ways of increasing conversions for the sellers on their Amazon Marketplace as well as DTC channels
Collaboration.
Effective communication drives both the design process and strong workplace relationships. I ask tough questions, identify gaps, and seek new perspectives. Here's what colleagues and clients say about my collaboration style.
Sarnab D.
Brand Strategy, Anheuser-Busch InBev
have worked with Shraddha during my stint at Decision Point. We were able to complete an important project with a strict deadline owing
to her quick thinking and design skills.
She has this rare trait of keeping calm under immense pressure. A good listener and an out of the box thinker. She will be an asset to any organisation.
Yash D.
Sr. Product Designer, HumanX
Shraddha possesses a strong knack for product strategy & conceptualisation while comprehending the broader impact of features
on a large scale
I had the chance to collaborate with Shraddha on an E-commerce project where she served as the Lead Designer. Her leadership through demonstration was highly inspiring.
Every step more humane than the last.
Processes make our lives easier. Each project, each user problem presents a need for a unique design process. Below outlines the general blueprint of my design process to ensure alignment with the entire team.
